![]() ![]() SEE: Interview questions: Virtual reality designer (Tech Pro Research report)ĭue to the large, complex scope of the product, massively multiplayer online games (MMOs) like WoW require a large capital investment and several years to develop. This matters because WoW subscribers were the company's primary key performance indicator and used as a marketing tool for years. Through the expansion's lifecycle the number of monthly paying subscribers deflated so rapidly that in 2015 the game's developer stopped publishing the number. The product was a dud, and consumers reacted. The game's previous expansion, Warlords of Draenor, delivered two anemic content updates. Each expansion typically receives between four and seven updates. ![]() In exchange for the subscription fee, like many services consumers expect regular updates to the game in the form of additional playable content. Additionally, to access the game players are required to pay a $15-per-month subscription fee. World of Warcraft expansions are released every two years and generally cost about $50. Next week, game publisher Blizzard Entertainment will release Legion, the sixth content expansion for World of Warcraft, the world's largest and most famous virtual world. ![]()
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